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INTRODUCTION
Museums are amazing places invested with layers of cultural knowledge and cultural property. Likewise museums and art galleries have enormous and multidimensional Communities of Ownership and Interest (COI) – ratepayers in Launceston, researchers, taxpayers, donors, sponsors, et al – albeit that all too often museums' and art gallery's COI's various attachments to these places of the muse go unacknowledged. These COIs also constitute the primary audience for museums' and art galleries' programs and projects.
The report – click here to access the report – prepared for Launceston City Council by A. Stafford & Associates Pty Ltd – www.thestaffordgroup.com.au – in respect to tourism in the city/municipality/region pays scant attention to cultural tourism – in particular it makes an almost cursory acknowledgement of the Queen Victoria Museum & Art Gallery.
However, in a peripheral sense the report does touch upon issues that might be included in an assessment of cultural tourism in the city/region. Nonetheless, the report does not address the issue of cultural tourism in any substantial way.
Given the city’s/region’s history and heritage this seems to be a significant oversight or shortfall. The report does however gather together significant data relevant to cultural tourism albeit that its relevance to the phenomena seems by-and-large to have been either ignored or down played. Against the evidence that arguably the city/regions largest investment in infrastructure relevant to tourism is the Queen Victoria Museum & Art Gallery, all of this is somewhat puzzling..... CLICK HERE TO GO TO THE PAPER
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